Professional Development Workshop Series:
Dan Poynter
Guerilla Marketing for Small Presses
and Self-Published Authors

Co-sponsored by New Mexico Book Association
and SouthWest Writers

Tuesday, September 9, 7 - 9pm
New Life Presbyterian Church
5540 Eubank NE
Click Here for Map

$25 for members of NMBA/SWW
$35 for non-members

Dan with speak on two subjects with a break in-between:

• 1. Unfair Advantage – taking control of your book
  

  Dan Poynter reveals the five major advantages authors and smaller publishers have over the establishment. He peppers his presentation with statistics, examples, inside advice and many promotion ideas. He inspires, equips and empowers his audience with his unique delivery. With an understanding of the challenges and their solutions, they are prepared and encouraged to make their book(s) known. No one is being unfair to the newer author and smaller publisher.

• 2. Book Promotion for Writers, Introverts & Other Reluctant Marketeers
  

  It doesn’t matter if you sell out to a large New York publisher or publish yourself, the author must do the promotion. Publishers do not promote books; ask any author who has a publisher. The challenge is that most writers are introverts. So, most writers do not want beat their chests on radio, on television or in bookstores. What is an introverted writer to do?

Dan’s background
Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to him because he is the leading authority on book marketing, promoting and distributing.

Dan was prompted to write The Self-Publishing Manual because so many publishers wanted to know his secret to selling so many books. Dan is one of the publishing industry's most energetic, experienced and respected leaders. He lives in Santa Barbara.

Dan has produced more than 76 books and revisions so far, of which some have been translated into Spanish, Japanese, Russian, British-English and German.

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Red Hot Internet Marketing for Authors & Publishers
by Penny Sansevieri

Presented by SouthWest Writers
and New Mexico Book Association

Saturday, October 18, from 9:00 am to 4:30 pm
New Life Presbyterian Church
5540 Eubank NE
Click Here for Map

$79 for SWW/NMBA members
$99 for nonmembers
Fees include a box lunch and Penny's book "Red Hot Internet Publicity"
Call to reserve your spot: SWW office, 265-9485.

Have you written a book and now realize that marketing it is as hard – or even harder? Marketing professional Penny Sansevieri is dynamic, exciting and informative. She knows that marketing your book in today’s saturated market (800 books are published every day) can leave you frustrated. She will turn your frustration into determination and optimism – and make you laugh all the way.

Penny says that what once worked (traditional press kits and press releases) no longer work. And newspapers, radio and TV are reducing or eliminating the time and space devoted to authors and book reviews. The INTERNET is now the best road to your book’s success. But how? When? (Hint: Long before you think.) Why? Penny will tell you.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour.

WORKSHOP AGENDA
9:00 - 9:30 am	Book Marketing in a Web 2.0 World: how the Internet has changed how we market books
9:30 - 10:30 am	Getting ready to go to market: book reviews, press rooms, press kits and media
Break
10:45 - noon	Press Releases: The new rules of press release writing.
Lunch
1:00 - 1:30 pm	Creating a web site that ROCKS!
1:30 - 2:15 pm	Internet marketing overview: the ins and outs of marketing yourself online
2:15 - 2:45 pm	Creating a blogging campaign that sells books!
Break
3:15 - 4:00 pm	Using Social Networking Sites to get noticed: which ones are the best sites to use, should you be on all the social networking sites? Is Facebook still just for college kids?
4:00 - 4:30 pm	Putting it all together, developing your Internet marketing plan